January 24 & 25 | 11 am – 5pm ET
You're invited to Transform24 for free
You spoke and we listened! As a result of the overwhelming success of Transform23 and the high number of requests to "do it again" from the exit survey, Tammy Zonker is hosting another free two-day Fundraising Transformation Virtual Summit – aka Transform24 – on January 24 & 25, 2024, 11 am – 5 pm ET. Get ready to embark on an epic journey of knowledge and inspiration! So, what are you waiting for? Secure your front-row seat to this intellectual extravaganza by saving your free spot now! Trust us, FOMO is not a good look – be part of the excitement and let the countdown to knowledge bliss begin!
This summit is 100% FREE to attend and fully virtual.
This is Transform24
Join us and learn from 12 of the most visionary leaders in the nonprofit space. We're talking Seth Godin, Nathan Chappell, Brian Crimmins, Brooke Richie-Babbage, Dr. Paul J. Zak, Cherian Koshy, Kristen Sukraw, Amy Eisenstein, Una Osili, Floyd Jones, and Tammy Zonker. They’re about to lift the curtain on everything you need to know. Your brain is about to go on an adventure, and you won't want to miss a single moment.
Get up close and personal with these visionary leaders
Hold onto your excitement! Brace yourself for a wave of awesomeness! Our speakers are gearing up to drop some serious knowledge bombs, and we can hardly contain our excitement! Your brain is about to go on an adventure, and you won't want to miss a single moment.
Click each photo to meet our brilliant Transform24 speakers. ➝
Why attend Transform24?
The nonprofit game is evolving, and we're not about to let you miss out on the action! Buckle up because Transform24 is coming in hot, and we've saved you a front-row seat.
Imagine soaking in the wisdom of inspiring keynotes, diving into educational sessions that'll blow your mind, and exploring visionary thinking that's shaping the future of fundraising and world transformation. Two days of "wow" await you, and we're not holding anything back.
We want YOU to be part of this epic journey. Picture yourself among 1,500+ peers, all hungry to learn, grow, and revolutionize their fundraising game. It's not just an event; it's a chance to skyrocket your initiatives to new heights.
Don't miss out on the knowledge, connections, and inspiration that Transform24 is set to unleash. January 24 & 25 – mark your calendar, clear your schedule, and lock in your free spot NOW.
Click 'Register free' and get ready to transform your world!
January 24 & 25 | 11am to 5pm ET
Your Summit Agenda
Join us for two days of expert-led sessions, and even some secret bonus materials that we’ll reveal throughout the summit. Explore the agenda below to find the sessions that speak to you (and don’t forget to save your free spot!)
11:00 AM - 11:15 AM ET
Welcome to Transform24!
Opening remarks from our amazing emcee, Emily A. Hay. Hold onto your excitement! Brace yourself for a wave of awesomeness!
11:15 AM - 12:05 PM ET
Opening Keynote:
Thinking Bigger, Bolder, Braver
Are we truly making the impact we dream of, or have we settled into a comfort zone of safety and compliance? Have we lost sight of our greater purpose? Are we merely checking boxes, or are we truly transforming lives and communities? I invite you to join me on a journey of thinking bigger, bolder, and braver.
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Opening Keynote: Thinking Bigger, Bolder, Braver
Are we truly making the impact we dream of, or have we settled into a comfort zone of safety and compliance? Have we lost sight of our greater purpose? Are we merely checking boxes, or are we truly transforming lives and communities? I invite you to join me on a journey of thinking bigger, bolder, and braver.
12:10 PM - 1:10 PM ET
Neuroscience of Immersion and How it Applies to Fundraising & Donor Engagement
This talk will describe the neuroscience of effective fundraising appeals based on 20 years of research by Dr. Zak. A 5 step algorithm to influence donor decisions will be shared and examples of effective and ineffective video appeals will be shown, with brain data, so attendees will have the knowledge they need to be more successful fundraisers.
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Neuroscience of Immersion and How it Applies to Fundraising & Donor Engagement
This talk will describe the neuroscience of effective fundraising appeals based on 20 years of research by Dr. Zak. A 5 step algorithm to influence donor decisions will be shared and examples of effective and ineffective video appeals will be shown, with brain data, so attendees will have the knowledge they need to be more successful fundraisers.
Learning outcomes:
• Learn why "likable" appeals usually fail
• Identify how to create neurologically immersive appeals
• Learn the neuroscience of when to make an ask
• Learn how to harness the power of superfans
1:25 PM - 2:25 PM ET
The Generosity Crisis: Is philanthropy in a state of crisis?
Authors Nathan Chappell and Brian Crimmins will offer a wake-up call to nonprofit leaders everywhere, with their research-driven and based analysis of the overall state of philanthropy in our country.
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The Generosity Crisis: Is philanthropy in a state of crisis?
Authors Nathan Chappell and Brian Crimmins will offer a wake-up call to nonprofit leaders everywhere, with their research-driven and based analysis of the overall state of philanthropy in our country. The authors will provide inspirational solutions to the dramatic downturn in giving in the US, showing us how to re-establish the interconnection that drives reciprocity, love, and generosity.
This talk will provide you with:
• Actionable insights from a variety of vantage points informed by the authors' decades of experience in nonprofit and social benefit organizations
• A broad and deep analysis of how to revitalize the spark of generosity that once made the American nonprofit sector such a powerful force for good
• Strategies for looking beyond technology as the only scalable solution to the charitable deficit
2:45 PM - 3:45 PM ET
Unlocking The Secret To Effortless Donor Attraction
In this session, Brooke will debunk common myths that limit donor growth, share a powerful framework for effortlessly finding and attracting ideal donors, and walk through the steps to seamlessly integrate these strategies into your organization's fundraising engine.
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How to Start Attracting (& Stop Chasing!) The Right Donors For Your Organization
In this session, Brooke will debunk common myths that limit donor growth, share a powerful framework for effortlessly finding and attracting ideal donors, and walk through the steps to seamlessly integrate these strategies into your organization's fundraising engine.
Participants will learn:
1. How to avoid the 3 common mistakes that limit our ability to connect with the right donors
2. The core elements of a strong fundraising engine
3. The 4-part framework for identifying & attracting the right donors
3:50 PM - 4:50 PM ET
Understanding Giving Trends by Race and Ethnicity
The Lilly Family School of Philanthropy released its latest research, The Giving Environment: Giving Trends by Race and Ethnicity in November 2023.
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Understanding Giving Trends by Race and Ethnicity
The Lilly Family School of Philanthropy released its latest research, The Giving Environment: Giving Trends by Race and Ethnicity in November 2023. It expands previous research by the school on declining donors and explores how factors such as wealth, income, and trust may be associated with giving patterns and trends within communities of color by analyzing the Philanthropy Panel Study (PPS), a longitudinal panel study that surveys households biannually on giving behaviors, and the General Social Survey (GSS), a cross-sectional survey which provides explanatory insights about trust and people’s general social behaviors and opinions.
Una will share insights from the report to shed light on philanthropy across diverse communities and prove timely due to the uncertainties caused by economic shocks and the rise of social movements advocating for equity.
11:00 AM - 11:15 AM ET
Day 2 Opening Remarks
Emily A. Hay will set the table for Day 2 of Transform24. Your brain is about to go on an adventure, and you won't want to miss a single moment.
11:15 AM - 12:15 PM ET
Disrupting Fundraising in 2024: A Conversation with Seth Godin
"If it scares you, it might be a good thing to try."
- Seth Godin
Join Seth Godin and Tammy Zonker for a conversation about the urgent need to reimagine, reinvent, tear down and rebuild philanthropy and fundraising's role in it.
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Disrupting Fundraising in 2024: A Conversation with Seth Godin
"If it scares you, it might be a good thing to try." - Seth Godin
Join Seth Godin and Tammy Zonker for a conversation about the urgent need to reimagine, reinvent, tear down and rebuild philanthropy and fundraising's role in it.
12:20 PM - 1:20 PM ET
Capital Campaigns: Top Trends and Best Practices to Help You Plan a Successful Campaign
Is there a capital campaign in your future? If so, you want to be prepared. Campaigns have specific strategy, best practices, and patterns, and we have the data to back it up. Don’t miss this innovative session where Amy Eisenstein, ACFRE will share the latest research, trends, and best practices for planning an effective and efficient capital campaign.
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Capital Campaigns: Top Trends and Best Practices to Help You Plan a Successful Campaign
If there a capital campaign in your future? If so, you want to be prepared. Campaigns have specific strategy, best practices, and patterns, and we have the data to back it up. Don’t miss this innovative session where Amy Eisenstein, ACFRE will share the latest research, trends, and best practices for planning an effective and efficient capital campaign.
Learning outcomes:
• Findings from the inaugural State of Capital Campaigns Benchmark Report, including benchmarks with which to compare your organization
• The important role a feasibility study plays in successful campaigns, and how to pick the feasibility study model that's best for your organization
• Learn new ways to leverage technology to lead a successful campaign
1:25 PM - 2:25 PM ET
Finding & Telling Your Best Stories
Storytelling is your organization’s currency. This ancient art form has the power to literally move your audience to give, support and share the important work you do with the world. If you don’t know where to find your best stories, this session is your roadmap!
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Finding & Telling Your Best Stories
Storytelling is your organization’s currency. This ancient art form has the power to literally move your audience to give, support and share the important work you do with the world. If you don’t know where to find your best stories, this session is your roadmap! Pulling from her world as a professional counselor and filmmaker, Kristin will walk you through how to craft a purposeful storyteller list, conduct insightful discovery interviews and ultimately how to choose the best storyteller for your next initiative.
Learning Outcomes:
Craft a compelling messaging strategy.
Create a list of potential storytellers.
Conduct insightful Discovery Interviews.
Select the BEST storyteller for your initiative.
2:45 PM - 3:45 PM ET
Fundraising Frontiers: Transformational Technology Trends
Embark on a journey to elevate your fundraising efforts with this session, which will explore technology trends that will impact your organization in 2024. Discover how artificial intelligence and other tools are transforming traditional fundraising methods, enhancing donor engagement, and revolutionizing the philanthropic landscape. Join us to transform your approach, engage donors more effectively, and achieve unprecedented fundraising success.
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Fundraising Frontiers: Transformational Technology Trends
Embark on a journey to elevate your fundraising efforts with this session, which will explore technology trends that will impact your organization in 2024. Discover how artificial intelligence and other tools are transforming traditional fundraising methods, enhancing donor engagement, and revolutionizing the philanthropic landscape. Join us to transform your approach, engage donors more effectively, and achieve unprecedented fundraising success.
Learning outcomes:
• Advanced Major Gift Strategies: Learn how to identify, cultivate, and secure major gifts by understanding donor motivations and creating compelling narratives that resonate with high-value prospects.
• Prospect Research Reinvented: Gain insights into modern prospect research techniques, including how to use AI tools to uncover potential major donors and predict giving patterns.
• Predictive Modeling Mastery: Discover how to implement AI-powered predictive modeling in your fundraising strategy, allowing for more accurate forecasting of donor behavior and more efficient allocation of resources.
• Innovative Fundraising Tools: Explore the latest digital tools and platforms that are transforming the fundraising landscape, and learn how to integrate them effectively into your organization's strategy.
4:00 PM - 4:45 PM ET
The Significance of Your Story
In this keynote address, Floyd Jones will delve into the transformative power of storytelling for nonprofit professionals. Attendees will embark on a journey to explore the profound impact that both the stories we tell and the stories we BELIEVE can have on our missions and our minds.
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The Significance of Your Story
In this keynote address, Floyd Jones will delve into the transformative power of storytelling for nonprofit professionals.
Attendees will embark on a journey to explore the profound impact that both the stories we tell and the stories we BELIEVE can have on our missions and our minds.
Floyd will reveal how crafting compelling narratives can break through the barriers that hinder progress, provide the means to scale our impact, and ultimately empower organizations to soar to new heights.
This session will empower participants to unlock the full potential of their own story and the stories of the nonprofits they represent, igniting passion among their supporters and driving them toward unprecedented success.
Join 1,500+ peers and level up your fundraising skills, together...free.
Here’s why attendees love this virtual summit
(and are coming back for more)
Best Sponsors Evah
Our awesome sponsors make it possible for us to offer you free access to this virtual summit.
Click on each logo to learn more about the great products and services from our incredible sponsors.
Transformation Sponsor
Presenting Sponsor
Premier Sponsors
Principal Sponsors
Become a Sponsor
Get ready for a spotlight that lasts, starting with a pre-promotion blitz spanning two months, building up the buzz to our mega event, Transform24. Your brand won't just be seen; it'll be celebrated during the live virtual extravaganza. But we don't stop there – our post-summit promotions will echo through all our social channels, ensuring your message reverberates long after the event concludes. Click “+” below to learn more about what’s in it for you.
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We're on a mission to make waves, and we want you right there beside us, riding the high tide of impact. Imagine your brand reaching new heights, not just in front of a crowd, but in the hearts and minds of 3,000-5,000 fundraisers and nonprofit leaders across the U.S., Canada, and the U.K.
Get ready for a spotlight that lasts, starting with a pre-promotion blitz spanning two months, building up the buzz to our mega event, Transform24. Your brand won't just be seen; it'll be celebrated during the live virtual extravaganza. But we don't stop there – our post-summit promotions will echo through all our social channels, ensuring your message reverberates long after the event concludes.
But this isn't just about exposure; it's about being part of something bigger. We're firm believers in the philosophy that "A high tide raises all boats," and your partnership is the wind in our sails. By becoming a sponsor, you're not just promoting your brand; you're enabling thousands of fundraisers and nonprofit leaders to access game-changing content for free.
Picture this: your brand making a real difference by providing access to high-value, forward-thinking, transformative content. Many wouldn't have this opportunity if it weren't for sponsors like you stepping up to make the summit free for all. You're not just a sponsor; you're a catalyst for positive change.
Join us in this mission to empower, inspire, and transform. Let's raise the tide and lift every boat together. Your sponsorship isn't just an investment in your brand; it's an investment in a community, a movement, and a future where knowledge knows no bounds.
Seize this chance to be part of something extraordinary. Click 'Become a Sponsor' now and let's create waves of change together!
FAQs
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Transform24 is the brainchild of Tammy Zonker, Founder and President of Fundraising Transformed, and host of The Intentional Fundraiser Podcast.
Tammy has been a fundraising strategist and major gift expert for more than 25 years. She’s also a certified AFP Master Trainer and international speaker.
Tammy has led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.
She has served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.
Tammy currently serves as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.
When she’s not delivering a keynote, leading a masterclass, or training a group of fundraisers and nonprofit leaders, you can find Tammy loving up her beautiful family.
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Oh, yeah! You'll be able to network with other fundraising pros 10 minutes before the summit begins and during sessions via live chat.
And, since Transform will be an annual virtual summit, you can continue networking with attendees year-round by joining our Transform Summit Community for free.
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We'll broadcast Transform24 on January 24 & 25, 2024, between 11 AM-5 PM EDT (U.S.)
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All sessions will be in English.
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We'll submit all sessions for CFRE credits; if approved, you'll be eligible to receive credits.
CFRE International's certification program is conducted on an honor system of reporting.
Visit Reporting Continuing Education to learn more.
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Absolutely! A notification will be sent to all registrants.
Some of our speakers have requested their session recordings not be included in this offering. Of course, we'll honor their request.
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We’re hosting Transform24 on the Crowdcast platform.
Click the link below for video instructions for attendees on how to register for an event, return to an event, and use interactive features.
You can also view our complete library of attendee resources here.
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At the moment, Crowdcast doesn't have captioning built in for in-browser sessions, but we are working on it. We know how important it is for greater accessibility. But good news! Live Captions are available on most Chromium-based browsers. Here are instructions for three commonly used Chromium browsers:
Chrome – Click on the three dots in the upper right-hand corner, then click on "Settings." Scroll down to the "Accessibility" section and click on "Manage accessibility features." Toggle the "Live Caption" button to on.
Edge – Click on the three dots in the upper right-hand corner, then click on "Settings." Scroll down to the "System" section and click on "Accessibility." Toggle the "Closed captions" button to on.
Opera – Click on the Opera menu button, then click on "Settings." Scroll down to the "Advanced" section and click on "Features." Toggle the "Easy Setup" button to on, and then click on "Accessibility" to access the accessibility settings.
When enabled, Live Captions automatically appear in a small, moveable box at the bottom of your browser when you’re watching or listening to a piece of content that includes speech.
If you’re not seeing this feature, try manually updating and restarting your browser.
Please note, this setup is on the viewer's end. Captions are just for the viewer who enables them and are not displayed within the video feed directly.
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For more information or if you have any questions, don't hesitate to contact us at transform@fundraisingtransformed.com. We'd be happy to help!
So much inspiration. So much learning.
Spots are limited. Claim your free spot now.
A Fundraising Transformed original.