A Fundraising Transformed Original
This summit is 100% FREE to attend and fully virtual.
Welcome to the Fundraising Transformation Virtual Summit aka Transform25
The nonprofit sector is evolving, and we're not about to let you miss out on the action! Buckle up because Transform25 is coming in hot, and we've saved you a front-row seat.
Imagine soaking in the wisdom of inspiring keynotes, diving into educational sessions that'll blow your mind, and exploring visionary thinking that's shaping the future of fundraising and world transformation. Two days of "wow" await you, and we're not holding anything back.
We want YOU to be part of this epic journey. Picture yourself among 2,500+ peers, all hungry to learn, grow, and revolutionize their approach to fundraising. It's not just an event; it's a chance to skyrocket your fundraising initiatives to new heights.
Picture this: Floyd Jones (yes, THE Floyd Jones!) will be our emcee, and Nathan Chappell will be joining us as a featured speaker. I mean, come on, how incredible is that? These guys are absolute legends in the nonprofit world, and their insights will be game-changers for everyone who attends. We've also confirmed the amazing Mallory Erickson, crazy smart Cherian Koshy, and brilliant Amy Eisenstein. More visionary speakers will be announced soon!
Don't miss out on the knowledge, connections, and inspiration that Transform25 is set to unleash. January 22 & 23 – Mark your calendar, clear your schedule, and lock in your free spot now!
Explore the
Agenda
Schedule
Jan
22
Day 1
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Dana Snyder, Positive Equation
Join Dana Snyder for an action-packed session exploring the transformative trends reshaping nonprofit engagement in 2025. Discover how AI is revolutionizing nonprofit operations, learn strategies for leveraging impact creators and employee advocacy, and master the evolution of social giving. This session will equip you with practical insights on recurring giving programs and creating meaningful donor experiences in both virtual and in-person spaces. Perfect for nonprofit executives, development directors, and marketing professionals looking to stay ahead in a rapidly evolving landscape. You'll leave with actionable strategies to implement these emerging trends in your organization.
Learning Objectives:Practical applications of AI for nonprofit efficiency
Strategies for building impact creator partnerships
Next-generation social giving techniques
Tips for strengthening recurring donor programs
Methods for designing engaging donor experiences
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Kristin Sukraw, Storyfind Films
As a nonprofit, your stories are your most valuable asset. When storytelling is done right, it can increase donations, broaden your audience, and amplify your mission in ways you never thought possible. But let’s face it—storytelling, especially when working with real people, can feel daunting. How do you share powerful stories that honor your storytellers while still advancing your organization’s goals?
In this course, inspired by the book StoryFind, you’ll learn the art of interviewing from Kristin Sukraw—award-winning storyteller, author, and licensed professional counselor. With a unique blend of psychology, journalism, and fundraising expertise, Kristin will guide you through practical, actionable techniques that will elevate your interviews and storytelling to new heights.
Whether you’re gathering personal narratives for fundraising campaigns, impact reports, or outreach efforts, you’ll walk away with skills that will transform the way you approach interviews and empower your organization to connect with your audience in a deeply human way.
Learning Objectives:Creating a Safe, Supportive Environment: Learn tips and techniques for helping your storytellers feel comfortable, relaxed, and respected, ensuring their stories are shared in an environment of trust and care.
Crafting Impactful Questions: Master the art of preparing thoughtful questions that lead to authentic, powerful responses—then, learn how to set them aside and follow the conversation where it naturally goes.
Interviewing Techniques That Work: Gain practical skills such as embracing the pause, peeling the onion, and using restatements to elicit deeper responses and capture richer stories.
Crisis Management & Ethical Boundaries: Equip yourself with crisis techniques to spot and address potential signs of re-traumatization in real time, ensuring you always prioritize the well-being of your storytellers.
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Ashley Brannan, Community Boost
Transform25 EXCLUSIVE!
The future of nonprofit marketing and fundraising is evolving rapidly—and so must your strategy to thrive in 2025.
The initial 2025 Nonprofit Acceleration Survey results are in, and you’re invited to an exclusive early access to the results, unveiling the most groundbreaking insights into the current and future state of nonprofit growth.
In this interactive session, you’ll get a sneak peek at the strategies leading nonprofits are using to adapt, innovate, and excel in a digitally-driven landscape. You’ll also have the chance to benchmark your nonprofit’s approach against cutting-edge strategies shaping the sector in 2025.
Learning Objectives:How nonprofits are advancing their digital strategies to thrive in a dynamic environment.
The rise of community-first marketing and its role in creating lasting donor connections.
Actionable insights to position your nonprofit for success in 2025 and beyond.
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Wendy Mercurio, Bloomerang
From Gen Z to Baby Boomers, each generation has unique preferences and expectations for engaging with nonprofits. It's time to fine-tune your outreach through a generational lens and build lasting connections with supporters of all ages!
Bloomerang and Qgiv's 2024 Generational Giving Report reveals insights from over 1,000 donors, sharing how they find and engage with nonprofits, what their event preferences are, what keeps them connected, and more!
Learning Objectives:How to create the ideal donor journey for constituents of all generations.
Communication preferences and strategies for Generation Z through Baby Boomers.
Tips on how to account for donor preferences in your follow-up and retention efforts.
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Stephanie Barnhill, Givebutter
The whirlwind of year-end giving is behind us—so, what’s next? Join Stephanie Barnhill, Givebutter Fundraising Expert, for a session designed to help you build on last year’s successes, overcome challenges, and set the stage for an incredible year ahead.
Stephanie will guide you through a self-audit, help you shape a clear strategy for the future, and share expert tips to keep your supporters engaged and inspired. Whether you’re planning your next big campaign, exploring new digital tools, or brainstorming ways to deepen donor relationships, this session will give you the clarity, confidence, and tools you need to make it happen.
Learning Objectives:How to design fundraising campaigns that connect with your audience, inspire action, and build lasting relationships
Proven techniques to turn first-time donors into lifelong advocates using storytelling, testimonials, and partnerships
How to leverage the latest digital tools to scale your impact, sustain momentum, and keep supporters engaged
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Floyd Jones, Floyd Jones Company
How do you turn obstacles into opportunities? How do you shift your mindset to embrace the process instead of fearing failure? In this transformative keynote, Floyd Jones will guide you through powerful insights and actionable strategies to rethink how you approach your process, circumstances, and self-perception.
Through inspiring real-world examples—like a nonprofit leader whose post went viral after reimagining her social media approach and Floyd's own journey to raising $200K in four weeks.
Learning Objectives:Transform how you see challenges into stepping stones for success.
Embrace failure as a natural and necessary part of growth.
Unlock the power of affirmations and intentional action to shape your reality.
Shift your perspective to find progress even when it feels invisible.
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Jan
23
Day 2
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Opening remarks from our amazing emcee, THE Floyd Jones. Hold onto your excitement! Brace yourself for a wave of awesomeness!
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Tammy Zonker, Fundraising Transformed
Genuine connection is the cornerstone of lasting relationships. That’s as true in fundraising as it is in real life.
In this session, Tammy Zonker will show you the tools and processes to uncover the larger story in each donor's life, fostering connections that turn ‘transactional fundraising’ into ‘transformational giving.’Tammy will dive into our core human needs: significance, appreciation, and understanding. You’ll see how these fundamental needs shape our donor's relationship with us (and our organizations).
By the end of this session, you'll have the skills you need to build more meaningful relationships, not just with donors, but with anyone in your life.
Learning Objectives:
How to create powerful connections that resonate deeply with your donors
How to craft engagement opportunities that go beyond ‘asking for a gift’ – opportunities to touch the hearts of your donors and inspire their long-term engagement with your organization.
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Mallory Erickson
In an era marked by both unprecedented challenges and opportunities, the art and science of nonprofit fundraising are undergoing a radical transformation. The need for a paradigm shift in fundraising approaches has never been more urgent. This requires more than just strategic know-how; it calls for a profound transformation in how we think and feel about the fundraising process. In this dynamic session, Mallory Erickson brings her wealth of experience in executive coaching and behavior science to the forefront, guiding you through a journey of self-discovery and empowerment. Mallory's innovative approach, grounded in the principles of Alignment Fundraising, promises to dismantle the psychological barriers that frequently derail fundraising success.
This 60-minute session is designed not just as a presentation but as an interactive experience, inviting you to dive deep into the complexities of the fundraising mindset. You'll learn how underlying beliefs and emotions can shape your fundraising outcomes, and more importantly, how to reshape them to work in your favor. Mallory's method bridges the crucial gap between theoretical understanding and practical application, ensuring you're equipped to apply what you've learned immediately and effectively.
Learning Objectives:
Concrete strategies to identify and dismantle psychological barriers in fundraising, transforming limiting beliefs into stories of empowerment and success.
Deep insights into the science of motivation and behavioral change, providing you with a comprehensive framework to supercharge your fundraising effectiveness.
Hands-on executive coaching techniques and behavior design principles to help you manage the emotional complexities of fundraising, ensuring you're primed to embrace diverse and innovative fundraising strategies with confidence.
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Nathan Chappell, DonorSearch
The Societal Implications of Responsible + Beneficial AI” examines the critical responsibility of the nonprofit sector in leading the charge for ethical, transparent, and impactful AI adoption. As artificial intelligence becomes increasingly integral to society, nonprofits have a unique opportunity—and obligation—to establish frameworks that prioritize long-term human welfare over short-term technological gains. This session explores the nuances of Responsible and Beneficial AI, highlighting the importance of privacy, accountability, and equity in AI governance. Attendees will gain actionable insights into how the nonprofit sector can set the standard for ethical AI practices, ensuring that these technologies serve as catalysts for societal progress and trust.
Learning Objectives:
Define Responsible and Beneficial AI: Understand the principles and distinctions between ethical AI and Beneficial AI, with an emphasis on long-term societal impact.
Explore the Nonprofit Sector’s Role: Examine the unique position of nonprofits to lead in establishing AI frameworks that prioritize equity, transparency, and trust.
Develop AI Governance Strategies: Learn how to create and implement AI policies that align with nonprofit values, ensuring ethical and accountable use of AI technologies.
Balance Innovation with Responsibility: Discover how nonprofits can harness AI’s potential while safeguarding human dignity, trust, and societal well-being.
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Julia Gackenbach, DonorPerfect
Everyone has heard the saying “If it isn’t broken, don’t fix it.” But what if it isn’t efficient? Your organization has unique needs and your time is valuable. It is time for you to get off the fundraising treadmill and think outside of the box. In this session, the experts at DonorPerfect will use case studies and data to help you evaluate your fundraising strategy, get creative with your tactics and consider solutions that will make it possible for you to spend more time focused on your mission!
Learning Objectives:Identify inefficiencies in current fundraising practices.
Explore opportunities to engage stakeholders and uncover hidden challenges.
Learn how to prioritize impactful and creative fundraising solutions.
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Amy Eisenstein, Capital Campaign Pro
You lay the groundwork for your campaign long before you start asking for gifts. In this session, we’ll lay out three important ways to tip the campaign scales in your favor.
If your organization is just flirting with the idea of a capital campaign then this is the perfect session for you. Take it to heart and you’ll greatly increase your chances of success!
Learning Objectives:
Identify the handful of people who can make your campaign success all but inevitable
Engage those people long before your campaign has been fully formed
Create the elements of a pre-campaign plan
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Cherian Koshy, Kindsight
At the start of a new year, many fundraisers set lofty resolutions and ambitious timelines, only to find themselves trapped in the tyranny of short-term metrics. For example, we overestimate how quickly gifts will materialize and underestimate the value of long-term relationship building. In this session, we’ll explore how breaking free from short planning time frames can unlock transformative results for your fundraising program. Drawing on sector-specific data, behavioral science, and the principles of neurofundraising, we’ll challenge the assumptions that keep us tethered to immediate outcomes and reframe how we measure success.
Learning Objectives:Identify the Pitfalls of Short-Term Thinking: Understand how short-term metrics can distort decision-making and hinder long-term success in fundraising.
Reframe Your Metrics: Learn to integrate meaningful, long-term indicators of success into your fundraising strategy.
Apply Neurofundraising Principles: Discover how leveraging behavioral science can foster deeper donor relationships and create more sustainable giving patterns.
Craft a Future-Focused Plan: Walk away with a roadmap for building realistic, data-informed timelines that balance urgency with patience.
Shift Organizational Mindsets: Gain tools to advocate for a culture that values long-term impact over immediate gratification.
Packed with thought-provoking insights and actionable strategies, this session will help you move from transactional to transformational fundraising. It’s time to embrace the power of patience and design fundraising plans that are not only achievable but sustainable.
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Speakers
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Speakers ✻
Speakers
See the Lineup
Hold onto your excitement! Brace yourself for a wave of awesomeness! Our speakers are gearing up to drop some serious knowledge bombs, and we can hardly contain our excitement! Your brain is about to go on an adventure, and you won't want to miss a single moment. More incredible speakers to be announced soon! Click speaker for bio.
Attendee Love
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Attendee Love ♡
Sponsors
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Sponsors ✻
Sponsors
Best sponsors
evah!
We're firmly committed to the ideal that "A rising tide lifts all boats" (John F. Kennedy). We believe there’s an urgent need for fundraisers everywhere to work together toward a transformed and sustainable future. We believe what's good for fundraising professionals and the organizations they represent is good for all people, communities, and the world. That’s why we‘ve chosen to make Transform25 free to attend. And our generous sponsors make it possible for us to offer you free access to this timely and highly relevant virtual summit. We are grateful for their partnership.
Click on the logos below to learn more about the next-level products and services from the best sponsors evah!
FAQ
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Transform25 is the brainchild of Tammy Zonker, Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.
Tammy has been a fundraising strategist and major gift expert for more than 25 years. She’s also a certified AFP Certified Facilitator and international speaker.
Tammy has led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise well over a half-billion dollars — and counting — including a single gift of $27.1M.
She has served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.
Tammy currently serves as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.
When she’s not delivering a keynote, leading a masterclass, or training a group of fundraisers and nonprofit leaders, you can find Tammy loving up her beautiful family.
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Oh, yeah! You'll be able to network with other fundraising pros 10 minutes before the summit begins and during sessions via live chat.
Since Transform25 is an annual virtual fundraising summit, you can also join our Transformers community to continue networking with attendees and other fundraisers and nonprofit leaders year-round.
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We'll livestream Transform25 on January 22 & 23, 2025, between 10:45 AM-6:00 PM ET (U.S.)
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All sessions and replays will be in English.
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We'll submit all sessions for CFRE points; if approved, those sessions will be eligible for CFRE points.
CFRE International's certification program is conducted using an honor system of reporting.
Visit Reporting Continuing Education to learn more.
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Absolutely! A notification will be sent to all registrants about how to access the recordings.
Some of our speakers have requested their session recordings not be shared. Of course, we'll honor their request.
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At the moment, Streamyard doesn't have captioning built in just yet, but they're working on it. We know how important it is for greater accessibility.
But good news! Google Chrome has a built-in live captioning feature, to show captions locally inside StreamYard.
To learn more, click here.
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We’re here to help! Contact us at transform@fundraisingtransformed.com.
So much inspiration. So much learning.
Spots are limited. Claim your free spot now.
A Fundraising Transformed Original