Who we are & what we believe

We work with people who want to make a difference

We believe in the idea of unanimity expressed by John F. Kennedy years ago that “a rising tide lifts all boats.” We believe there is an urgent need for fundraisers and nonprofit leaders everywhere to work together toward a transformed and sustainable future. Our promise to you is we will equip and empower you, your team, board, and volunteers to transform your fundraising so you can transform the world.

Hey, there! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for almost 30 years. I’m also an Association of Fundraising Professionals (AFP) Certified Facilitator and an international speaker, having presented in Australia, Ireland, Italy, Canada, and the Netherlands.

I’ve led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise nearly a billion dollars — including a single gift of $27.1M.

I am the Dean at the Institute for Charitable Giving and a Senior Advisor at Capital Campaign Pro. The AFP Greater Detroit Chapter honored me with the 2024 Dr. John S. Lore Award for Outstanding Fundraising Executive of the Year. I also serve on the Fundraising.AI Advisory Council and Forbes Advisory Council.

I have served as adjunct faculty at Indiana University and as a technical editor for Wiley Publishing’s third edition of “Fundraising for Dummies.”

When not sharing my expertise with the world, I enjoy spending time with my grandchildren and tending my butterfly garden.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.

Tammy Zonker, major gift expert and keynote speaker.

Some of the amazing organizations I’ve had the privilege of training

Our core values

Working together to transform the future.

Our core values guide everything we do as a company and as human beings. We strive to bring out the best in one another, deliver transformative products and services to our clients, and inspire the nonprofit industry as a whole by our example.

Do the right thing, always.

We care about our people, our clients, and our partners. We act with uncompromising honesty, accountability, and integrity in everything we do.  

When you succeed, we succeed.

We create innovative products and services to help you solve those fundraising challenges keeping you awake at night, and achieve next-level fundraising results. Your success is our priority.

No one has all the answers.

We’ve created a culture of humility and continuous learning that values the input from our team and the voices of our clients that serve as a catalyst for achieving our success, and yours.

Everyone deserves equal and equitable opportunity.

We firmly believe in a world where everyone is seen, heard, and valued. We're committed to fostering an inclusive environment where diverse backgrounds, experiences, and perspectives are not just welcomed but celebrated, and unearned privilege is acknowledged.