65. Unveiling the Power of Purposeful Storytelling with Kristin Sukraw
About this episode
Hey there, Intentional Fundraisers!
I am beyond thrilled to share the latest episode of the Intentional Fundraiser Podcast with you. We recently had an inspiring conversation with the incredible Kristin Sukraw, author of StoryFind, where we dove deep into the art of purposeful storytelling for nonprofits.
Let me tell you, this episode is a game-changer! Kristin, a seasoned expert in storytelling, shares her insights on finding and sharing compelling stories that resonate deeply with your audience. The magic lies not just in the story itself but in the intention behind it.
Transformative Tales: The Heart of Nonprofit Storytelling
In our conversation, Kristin emphasizes the significance of being a purposeful storyteller. It's not about exploiting stories for gain; it's about understanding, connecting, and being part of the solution. Kristin beautifully underscores the importance of finding common ground and caring genuinely about the impact stories can have on both your organization and the storyteller.
She introduces the concept of the "purposeful storyteller list," urging us to look beyond the most outspoken voices. Sometimes, the quieter voices within the organization can make a more profound impact. These unexplored stories often hold the key to creating authentic connections with your audience.
The Power of Genuine Connection
One key takeaway from our conversation is the importance of building a genuine connection with your storytellers. Kristin shares her approach to discovery interviews, highlighting the need for a delicate balance. While it's crucial to capture the emotional nuances, it's equally essential not to overwhelm the storyteller during the discovery phase.
She encourages us to go beyond the initial interview, allowing the camera to roll even after the conversation officially ends. Some of the most authentic and powerful moments arise when the storyteller feels the most relaxed and unguarded.
Success Stories that Inspire Change
Kristin shared a remarkable success story from Concordia College, Alabama, showcasing the transformative impact of purposeful storytelling. The narrative of a woman named Rita, who defied expectations after being told she wasn't "college material," is a testament to the ripple effect of storytelling. Rita's story not only changed her life but continues to inspire others a decade later.
The Key Takeaway: Work on Yourself First
As we wrap up this incredible episode, Kristin leaves us with a profound insight she gained during her counseling training – work on yourself first. Your motives, your care for the storytellers, and how you treat them throughout the process are the keys to impactful storytelling. Kristin emphasizes that you are the key to successful storytelling.
Your Call to Action:
Are you ready to transform your nonprofit storytelling? Are you eager to learn the art of "StoryFind" and unleash the full potential of your organization's narrative?
Listen to the full episode now and embark on a journey to become a purposeful storyteller.
Let's revolutionize the way we tell stories, create connections, and inspire change. Together, we can make a lasting impact through the art of purposeful storytelling.
Cheers to meaningful narratives and transformative tales!
With boundless gratitude,
Tammy Zonker
Our guest
Kristin Sukraw, Author & Professional Storyteller
“Sometimes it’s the quieter voices that can make a deeper impact.”
– Kristin Sukraw, Author & Professional Storyteller
Resources mentioned in this episode
BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream. by Jen Gottlieb
Nonprofit Storytelling Conference
Connect with our guest online
Rate, review, and follow on Apple Podcasts
“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This will enable me to reach more fundraisers — just like you — and help them become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful or inspiring in some way.
Subscribe to this podcast
Also, if you haven’t done so already, subscribe to this podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!
Connect with Tammy Zonker on social
You can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.
We can help you take your fundraising results to the next level
To get started, learn more about joining our exclusive Fundraising Transformers Community.
