9. Your Case Is More About the Donor Than Your Organization

Written By Trent Thompson
 

About this episode

Today on The Intentional Fundraiser Podcast, we are honored to welcome Tom Ahern. Tom modestly refers to himself as a fundraising copywriter. And the truth is he is the best fundraising copywriter on the planet. He's also author of so many books. In this episode, I wanted to spend some time with Tom unpacking the wisdom of his most recent book Turning Doubters into Donors – How to Make a Compelling Case for Your Cause. 

Our guest

Tom Ahern, Ahern Communications, Author & Speaker

"Here's your basic selling message, as far as I'm concerned, in fundraising: We need you. Three words, that's it. It's the same for everybody."

- Tom Ahern, Ahern Communications, Author & Speaker

 
 

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You can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.

   

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Trent Thompson
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10. Reimagining Fundraising & Leadership in Central & Eastern Europe and Everywhere
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8. Who the Movers-and-Shakers Call When They Want Something Big to Happen