43. Find Your Red Thread for Fundraising Success with Tamsen Webster
About this episode
Building stories that scale ensures they remain flexible and relatable in diverse situations or contexts, thereby fostering a deeper connection with the audience.
This method allows organizations to use tailored messaging while still upholding their core principles.
In my insightful conversation with Tamsen Webster, she emphasizes the importance of scalable stories as a vehicle for maintaining and conveying an organization's core message.
By focusing on adaptability and consistency, Tamsen advocates for narratives that can cater to a particular situation without losing sight of the organization's core principles.
Your red thread ties it all together. Listen now to hone your fundraising messaging strategies!
Take a listen.
Our guest
Tamsen Webster, Founder and Chief Message Strategist, Find The Red Thread
"We gotta be thinking about what's coming next and how can we help people get there."
– Tamsen Webster, Founder and Chief Message Strategist, Find The Red Thread
Resources mentioned in this episode
Find Your Red Thread: Make Your Big Ideas Irresistible Paperback by Tamsen Webster
Thinking, Fast and Slow Paperback by Daniel Kahneman
Reinvention Academy, founded by Dr. Nadya Zhexembayeva
Connect with our guest online
Twitter / Instagram / Facebook / Linkedin / YouTube / Website / Email
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