44. How Prospect Research Can Help Generate Extraordinary Fundraising Results
About this episode
Investing in prospect development is crucial for long-term fundraising success.
In this episode of The Intentional Fundraiser podcast, Regina Alhassan, CEO at ResearchPRO, emphasizes the importance of allocating appropriate resources to prospect research to generate extraordinary fundraising results.
She also shares her insights on connecting donors' values to your mission.
Take a listen.
Our guest
Regina Alhassan, CEO, ResearchPRO
"Prospect development professionals generate or identify at minimum 75% of new and increased gifts."
– Regina Alhassan, CEO, ResearchPRO
Resources mentioned in this episode
TEDx: Money. Black People. Philanthropy by Regina Alhassan
Association of Professional Researchers for Advancement (APRA)
Association of Professional Researchers for Advancement (APRA) Body of Knowledge
Ohio Prospect Research Network
Nonprofit Storytelling Conference
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