5. A Conversation with The Godfather of Relationship Fundraising
About this episode
Ken Burnett is an international fundraising legend. He quite literally wrote the book on relationship fundraising. He's the founder of SOFII. That's the showcase of fundraising innovation and inspiration. Ken has been a career fundraiser for 45 years, first as the UK director of ActionAid and later as a consultant, prolific author and lecturer. I wanted you to hear from Ken because he's an innovator, he's a visionary and he's charming. I believe we still have a lot to learn about relationship fundraising. As Ken says, we aren't in the money business, we're in the inspiration business and I think you'll get a heavy dose of inspiration in this episode.
Our guest
Ken Burnett, The Godfather of Relationship Fundraising, Trustee at SOFII Foundation, and Author
"We're not in the money raising business, we're in the inspiration business and if we inspire people properly, then the money will follow as a natural reaction from the donor."
- Ken Burnett, The Godfather of Relationship Fundraising
Links mentioned in this episode
Books mentioned in this episode
The essence of Campaigning Fundraising in 52 exhibits and 199 web links
Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money
Connect with our guest online
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